TEST DRIVE A PENTAX DEALER PROMOTION

OFFICIAL RULES

  1.   ELIGIBILITY:  Test Drive a PENTAX Dealer Promotion (the "Promotion") is open only to employees of authorized participating PENTAX retailers in the fifty (50) United States (including the District of Columbia) who are 18 years or older at the time of entry. Employees of PENTAX Imaging Company their respective related companies, wholesalers, non-authorized retailers and agents, as well as the immediate family (spouse, parents, siblings, and children) and household members of each such employee, are not eligible. The Sweepstakes is subject to all applicable federal, state, local laws and regulations and is void in Puerto Rico.

2.   SPONSOR:  The Promotion is sponsored by PENTAX Imaging Company, 600 12th Street, Suite 300, Golden, CO 80401 (the "Sponsor").

3.   AGREEMENT TO OFFICIAL RULES:  Participation in the Promotion constitutes participants full and unconditional agreement to and acceptance of these Official Rules and the decisions of the Sponsor, which are final and binding. Participant terminated, for any reason, is ineligible to participate and consequently forfeits all rights associated with Test Drive PENTAX Dealer Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein.

4.   PROMOTION PERIOD:   The Promotion begins at 12:00 a.m. Central Time ("CT") on September 1, 2006, and ends 11:59 p.m. CT on December 31, 2006 (the "Promotion Period"). Entries submitted prior to or after the Promotion Period will be disqualified.

5.   EARN ENTRY WITH QUALIFYING SALE:   With each qualified sale of a PENTAX K Series Digital SLR Camera, during the promotional period, you are eligible to earn one (1) Instant Win and Grand Prize entry.

6.   TO ENTER:  Visit www.PENTAXslr.com/essentials, complete the requested information including the name of your participating retailer along with the qualifying product serial number or model number as prompted. To play the Instant Win game Click "Spin" to start the prize wheel and Stop to reveal the potential prize. Click "Submit" to obtain prize fulfilment instructions. Only one Instant Win play allowed per qualified sale. Each Instant Win play is also an entry into the Grand Prize drawing. Entry and game play that is conducted not in accordance with the Official Rules may result in forfeiture of entry(ies) and prize(s). Unclaimed prizes will not be awarded. Proof of entry submission will not be deemed to be proof of receipt by Sponsor. Use of any automated system to submit entries is prohibited and will result in disqualification. The Sponsor is not responsible for lost, illegible, incomplete, or misdirected entries or other error of any kind whether human, mechanical or electronic that may result in unaccounted for sales credits and award claims. All entries become the property of the Sponsor and are subject to Sponsor's privacy policy.

7.   PROOF OF SALE:  All winners will be required to provide Proof of Sale. Proof of Sale at sponsor's discretion may include: participating retailer sales report identifying qualifying sale and sales persons or consumer bill of sale.

8.   INSTANT SPIN AND WIN PRIZES:
Five (5) Trek Mountain Bikes. ARV $1000.00
Six (6) PENTAX K100D Cameras. ARV $699.00
Seven Hundred Fifty (750) $20.00 Gift Certificate to REI
One Thousand (1000) Starbuck's $5.00 Gift Card

9.   GRAND PRIZE DRAWING:  Every Instant Win Game entry is also an entry into the "Grand Prize" to be awarded in a random drawing on or about January 20, 2007, from among all eligible entries received. Interactive Games, whose decisions are final and binding in all matters relating to this Game, will conduct the random drawing. Odds of winning depend on number of entries received. The Sponsor will attempt to notify the potential Grand Prize winner by mail within ten (10) days of the drawing. If the potential winner does not respond within ten (10) days after the first attempt to contact him/her, the Sponsor will select an alternate potential winner in his/her place at random from all entries received.

10.   REQUIREMENTS OF THE POTENTIAL GRAND PRIZE WINNER:  Except where prohibited, the potential Grand Prize winner will be required to complete and return an affidavit of eligibility and liability/publicity release (the "Affidavit/Release") and IRS Form W-9 within ten (10) days of being notified. If the potential winner fails to sign and return the Affidavit/Release within the required time period, an alternate entrant will be selected in his/her place in a random drawing of all entries received. Winner must have a valid US drivers license and show proof of insurability to claim prize.

11.   GRAND PRIZE:   One (1) Grand Prize: 2007 Toyota FJ Cruiser. Approximate MSRP base model, $25,000.00. Automobile will be delivered with standard equipment for make and model. Sponsor reserves the right to select the car and determine accessories at its sole discretion. Winner responsible for all options in excess of the prize value as well as title, license, registration, dealer preparation, taxes, insurance and other fees associated with taking delivery of the prize. Winner must be a licensed driver and show proof of insurability. The Prize is not transferable or refundable and must be accepted as awarded. No cash or other substitution may be made, except at the sole discretion of Sponsor, who reserves the right to substitute the Grand Prize with another prize of equal or greater value if the Grand Prize is not available for any reason as determined by the Sponsor in its sole discretion. The winner is responsible for any taxes and fees associated with receipt or use of the Grand Prize. Winner must take delivery of the vehicle at Sponsor's designated dealer location within 20 days of notification or the prize may be forfeited.

12.   PUBLICITY:    Except where prohibited, participation in the Promotion constitutes winner's consent to the Sponsors' use of winner's name, voice, likeness and country of residence for the purpose of advertising, trade or promotion, in any media throughout the world, without further payment or consideration.

13.   PRIVACY:  Entrant's Personal Information: Information collected from entrants is subject to PENTAX Imaging Company privacy policy, a link to which is located on the bottom of the page at www.PENTAX.com.

14.   GENERAL CONDITIONS:  In the event that the operation, security, or administration of the Promotion is impaired in any way for any reason, including, but not limited to fraud, virus, or other technical problem, or any condition caused by events beyond the reasonable control of the Sponsor that may cause the Promotion to be disrupted or corrupted, the Sponsor may, in its sole discretion, either: (a) suspend the Promotion to address the impairment and then resume the Promotion in a manner that best conforms to the spirit of these Official Rules; or (b) award the prize at random from among the eligible entries received up to the time of the impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process, the operation of the Sweepstakes, to be acting in violation of these Official Rules, or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

15.   RELEASE AND LIMITATIONS OF LIABILITY:  By participating in the Promotion, entrants agree to release and hold harmless the Sponsor, its officers, directors, employees, and agents (the "Released Parties") from and against any claim or cause of action arising out of participation in the Promotion, or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Promotion (b) technical errors related to computers, servers, providers, or telephone or network lines; (c) printing errors; (d) errors in the administration of the Promotion or the processing of entries; or (e) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Promotion or receipt of any prize. Entrant further agrees that in any cause of action, the Released Parties' liability will be limited to the cost of entering and participating in the Promotion, and in no event shall the Released Parties be liable for attorney's fees. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, incidental, consequential, direct, or indirect damages.

16.   OFFICIAL RULES AND PROMOTION RESULTS:  For Promotion winner results after January 20, 2007 visit www.PENTAXslr.com/essentials.

17.   QUESTIONS-SUPPORT:  visit www.PENTAXslr.com/essentials

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